We diagnose and fix
your sales process
And the sales systems that create friction for buyers and wasted effort for sellers.
We look at how a customer actually experiences your business, from first touch through to contract and expansion, and remove anything that slows, confuses, or derails the buying journey.
Right information. Right time. Right engagement.
We make buying from you faster, clearer, and more predictable.
When friction is removed, conversion improves without pushing salespeople harder.
This is how you sell more with fewer salespeople.
A modern sales system ensures that:
- •buyers get the information they need when they need it
- •salespeople know which deals deserve attention now
- •pricing and quoting are fast, accurate, and defensible
- •pipeline reflects reality, not optimism
- •marketing and sales continuously learn from each other
How we work.
1. Diagnose
We analyse your sales process and systems end-to-end to identify where friction is introduced and revenue is leaking.
2. Design
We design a practical, modern sales system tailored to your business, combining process, data, and technology.
3. Implement
We implement the designed sales system with careful attention to change management and team adoption.
4. Optimise
We continuously tune the system to improve conversion, velocity, and predictability.
Who we work with.
We work with B2B companies that sell complex or technical products, including:
- •SaaS
- •Telco
- •Data Centres and infrastructure
- •IT Systems and service
Typically:
- 5–100 salespeople
- Buyers: CEO, CRO, Head of Sales, PE Operating Partner
Technology philosophy.
We are tool-agnostic where it makes sense and opinionated where it matters.
We regularly work with platforms such as HubSpot and Salesforce, alongside best-in-class tools for AI, forecasting, intelligence, and automation.
Where owning the IP creates leverage, we build.
Opvia is our product arm, providing battle-tested tools that compound the impact of our consulting work.